In global news, it was announced yesterday that Google will undergo a total restructure with a new holding company “Alphabet” being formed, to separate Google’s core businesses of search and advertising from their founders ambitious but costly projects like self-driving cars and DNA research. Does this affect the online gaming industry and how? Let’s first look at the new structure.
The initial stock market reaction was positive with a 7% spike in share prices, with the new organization looking something like this: Alphabet will be a publicly traded entity that will own Google and all of its subsidiaries. Sundar Pichai who has been in charge of most of Google’s core businesses will be the sole CEO of the separated Google department. Page will become the CEO of Alphabet with Eric Schmidt being appointed the executive chairman of Alphabet.
The financials will all depend solely on Google which will include only search, ads, apps, YouTube, maps and Android. This allows the Google founders to pursue their ambitious projects without any relative cost to the investors and shareholders of the Google machine.
For an internet based industry such as online casinos all this means is better focus from the new CEO to drive the business to the next level without the distractions of side projects. It will in fact result in more productive advertising opportunities, search results and ultimately more online casino winners from all over the globe by being able to navigate themselves to the most trusted and top performing casino brands all over the world, with the likes of Leo Vegas, Mr Green and Casumo sitting in front of the pack.